aiGust is advisory software for accountants, developed and designed together with mid-tier accountancy firms. Fully launched on the market since last year, it is built by a team that knows its craft and one we are equally excited to help build alongside.
When aiGust came to us, we were given a blank canvas and that is exactly what gives us energy. The product was there, as were the logo and branding, and the Gusts had a clear idea of what they wanted. What was still missing was a website, a strategy and an approach.
Not because the ambition was lacking, but because there simply wasn't enough time. Creating content internally took too much time and energy that was better spent on the core business. aiGust needed someone who would simply get it done, without them having to constantly stay on top of it.
"Marketing was consistently put on the back burner due to a lack of time. The intention was there, but the execution wasn't."
— Tim, CEO aiGust
We started running workshops with the aiGust team. Not with a ready-made questionnaire, but with targeted exercises designed to uncover their needs and ambitions: what do you need right now, and what do you want to achieve in the short, medium and long term? From concrete pain points, those conversations evolved into a shared vision of where aiGust wanted to go.
From that vision, we continued building step by step, creating marketing initiatives that reinforced one another instead of existing as separate activities.
Those first conversations developed into a complete story, rather than a single standalone deliverable:
We create content together. The Gusts know their market and their customers better than anyone, so they provide their knowledge and ideas. We complement this with our own expertise and ideas, ensuring aiGust remains relevant in a market that never stands still. Together, we determine the content, while we take full responsibility for the execution: from idea to publication. No more time spent writing everything themselves, but the certainty that the content is right and gets published.
For us, marketing doesn't stop at generating a lead. We think along all the way to the finish line: how to generate leads, how to keep them engaged and what extra push they need to ultimately sign.
Content is now created consistently, rather than sporadically whenever there happens to be time. aiGust presents itself more professionally, without adding extra workload to its internal team.
