The Zoo BV, with registered offices at 3500 Hasselt (Belgium), Pietelbeekstraat 4, company number 0732.950.608, as
well as all affiliated companies, hereafter ‘The Zoo’, handles personal data with the utmost care at all

This Privacy Statement indicates which personal data is collected and how it is used, as well as how The Zoo seeks
to ensure adequate protection of the data concerned.

The Zoo will observe the provisions as incorporated in the Regulation (EU) 2016/679 of the European Parliament and
of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data
and on the free movement of such data, and repealing Directive 95/46/EC, hereafter ‘GDPR’, as well as incorporated
in all other regulations regarding privacy.
In addition, The Zoo will ensure to comply, to the extent possible, to the provisions of the implementing
decisions that are taken in accordance with the aforementioned legislation.


Personal data entail any information relating to an identified or identifiable natural person. A natural person is
considered to be ‘identifiable’ if he can be identified, directly or indirectly, in particular by reference to an
identifier or to one or more factors specific to the physical, physiological, mental, economic, cultural of social
identity of that natural person.

As a controller, The Zoo can collect e.g. a data subject’s name, address, date of birth, telephone numbers,
e-email address and IP-address.


This personal data is processed and used by The Zoo in order to optimize her services and to work as efficient and
accurate as possible. The Zoo will process the data for, among others:

The processing of personal data by The Zoo will be based on the following legal bases:

The Zoo will provide sufficient security regarding the personal data that is stored and processed.
Both The Zoo and her appointees will take the appropriate technical and organizational measures to safeguard the
processing that will take place.
As far as possible and can reasonably be expected, The Zoo will make sure that the personal data she has in her
possession is updated and that incorrect, incomplete and redundant personal data are corrected or deleted.

Moreover The Zoo will, as far as possible and can be reasonably expected, make sure to only grant limited access to the personal data to her appointees. This access will be restricted to those appointees that need the personal data
in order to execute their duties or to what is necessary information with regard to the requirements of the

In this manner The Zoo will attempt to offer an appropriate level of security for this personal data and the
processing thereof.

The data subject will be required to provide all requested personal data to The Zoo following a legal requirement
(e.g. with respect to the Law regarding the prevention of money laundering and the funding of terrorism) and/or
because it is a requirement necessary to enter into a contract and to enable the execution of that contract.

In case the data subject does not provide the requested personal data, The Zoo will not be allowed or able to
render the services that have been demanded.

In principle, The Zoo will only share the personal data with others if the data subject has given its consent to do
so or if it is necessary in order to complete a transaction, to deliver a product or to render a service.

If necessary, the personal data will also be shared with The Zoo’s suppliers, in case it is legally required, in
case The Zoo is involved in a dispute with the data subject, in order to protect The Zoo’s clients, in order to
guarantee product safety and in order to safeguard The Zoo’s (property) rights.

The Zoo will not transfer the personal data concerned to third countries or international organizations.

The personal data that has been collected will be stored by The Zoo for a period of ten years starting from the end
of the partnership with the data subject, unless certain legal statutes of limitation or retention periods should
demand a longer period.

When a data subject visits The Zoo’s website, it will need to accept the use of cookies. These cookies are used in order to record the data subject’s preferences. This information might be used to optimize the functionality of the website. These cookies may also be used to store settings or to recognize patterns.

Furthermore, web beacons and other similar technologies, as well as Google Analytics are used.

The Zoo makes use of profiling in order to carry out targeted mailings of newsletters. This way The Zoo will
attempt to inform her clients only regarding campaigns and products they might show a particular interest in.


The Zoo will facilitate the execution of the data subject’s following rights:

In order to exercise this right/these rights, the data subject will need to send an e-mail in this regard to the
following e-mailadress: [email protected] Seeing that The Zoo will need the necessary assurances regarding the
identity of the questioner, the data subject will need to add a copy of its identity document to the request.

The Zoo will respond promptly and in principle within one month, to the data subject’s request.

In any case the data subject has the right to withdraw its consent regarding the processing of its personal data at
any time. However, this withdrawal will not affect the lawfulness of the processing based on that consent before its


The Zoo’s appointee responsible for security and privacy can be contacted at the following e-mailadress:
[email protected]

Should the data subject believe that the processing of its personal data constitutes a breach of the provisions of
the GDPR, the data subject will have the right to lodge a complaint with the competent supervisory authority.


In case of any discrepancies between the provisions of this Privacy Statement and the agreement that has been
concluded between The Zoo and the data subject, the provisions as stated in the agreement will prevail.

The Zoo explicitly reserves the right to amend this Privacy Statement at any time, without any prior notice;